The product is complex
Keywords alone do not explain architecture, integrations, technical trade-offs or real differentiation.
DeepTech SEO + GEO
Build an organic growth engine in 90 days
We combine product marketing, technical SEO, content, authority building and Conversion Rate Optimization (CRO) to help complex B2B products get discovered, understood and evaluated.
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Built for complex B2B
Search visibility that starts with a clear understanding of your product, buyer and technical market.
SEOGEOPMMCRO
Proof
Search growth backed by measurable results
Results from organic growth work led for a B2B cybersecurity company.
10.4M+Monthly Google Search impressions
5.43MGenerative AI search impressions in 28 days
1,500+Keywords ranking on Google
#6Average Google search position
Why a different model
DeepTech SEO and GEO only work when you understand the domain.
Effective organic growth starts with understanding the product, architecture, use cases, buyer concerns and competitive alternatives before turning that insight into search strategy.
The buyer journey is technical
Buyers search through problems, approaches, implementation questions, competing technologies and vendor evaluation.
Conversion is product-led
Ranking is only the first step. The experience must help technical buyers understand the product's relevance, evaluate the solution and take the right next step toward a sales conversation or trial.
Built for complex B2B technology companies across cybersecurity, AI, cloud, data and developer infrastructure.
The GTM Setu organic growth model
Start with the product.
Build around the buyer.
Product understanding→Technical foundation→Topical authority→Search + AI visibility→Conversion→Pipeline
Product marketing
We understand the product, buyer, use cases, competitive alternatives and technical objections before deciding what to rank for.
Technical SEO
Site architecture, crawlability, indexing, schema, performance, internal linking and the foundations needed to compete.
Content + authority
Build connected topic coverage, then strengthen it through contextual internal linking and relevant external authority.
CRO
Create the right conversion path for the buyer's stage: direct actions such as free trials and demos, or lower-commitment evaluation through assessments, tools and calculators.
We connect keywords, authority and conversion paths around how buyers move from a problem to a meaningful next step with your product, whether that is using a tool, requesting a demo or starting a trial, and ultimately creating qualified pipeline.
The 90-day pilot
Start focused. Create momentum. Scale with confidence.
Organic growth does not have to take a year to show momentum. In 90 days, we focus SEO and GEO on one strategic product, use case or buyer problem to build visibility, create relevant evaluation paths and turn growing interest into qualified pipeline.
Find the opportunity
Audit technical SEO, existing rankings, AI visibility, competitors, links, conversion paths and buyer questions.
Build topical authority
Map the buyer journey and create connected pages from problem recognition through vendor evaluation.
Strengthen authority + conversion
Improve contextual links, build relevant authority and create the right evaluation paths.
Measure and scale
Track visibility, buyer engagement, conversion activity and qualified pipeline to decide what to expand next.
No 12-month retainer before we've proven the model.No arbitrary “four blogs a month.” We build what the buyer journey requires.Talk to us
What the pilot delivers
Build visibility. Create pipeline.
More authority
Stronger topical coverage around a strategically important product or buyer problem.
More visibility
Improved Google rankings and stronger presence across generative search.
More intent
More buyers progressing from education and evaluation into the sales pipeline.
A scale decision
Clear evidence on what to expand, improve or stop.
Start with one product. Prove the model in 90 days.
The pilot leaves you with a working search cluster, stronger foundations, conversion paths and clear evidence of the path from visibility to qualified pipeline.
FAQs
The details behind the pilot.
Why 90 days? Isn't SEO a long-term channel?
SEO compounds over time. The pilot determines whether the strategy is producing the right signals: stronger visibility, better topic coverage, improved engagement, conversion activity and qualified pipeline signals—before a long retainer commitment.
What is GEO?
Generative Engine Optimization improves the likelihood that a company, product or page is surfaced or cited in AI-driven search. For us, it is part of the same system as SEO: clear authority, technically sound pages, useful product information and credible signals.
Do you also handle technical SEO and backlinks?
Yes. The pilot can address crawlability, indexing, architecture, schema, performance and internal linking. Where authority is a gap, we also build a relevant backlink plan rooted in the technical ecosystem—not just domain metrics.
How is this different from a content marketing engagement?
The goal is not a fixed number of articles. It is improving visibility and commercial progression around one strategic product or buyer problem, using content alongside SEO, architecture, authority, conversion assets and measurement.
What happens after 90 days?
The pilot ends with a scale decision. If the model is working, we expand into the next product, buyer problem or topic based on evidence. If not, you have the data needed to change the strategy.